Servicing exclusively towards Kentucky lawyers, Lawyer’s Mutual of Kentucky needed a new advertising campaign for social media and traditional industry publications. The campaign required to target a younger audience while emphasizing the importance of carrying malpractice insurance in the spirit of taking chances. seeing is believing The work above is a [...]
pfizer arthritis
Advertising, HealthCare, Pharma
glowmwc 2026-02-12T13:58:47+00:00Fear of escalation prevents many arthritis patients from seeking prescription help. I designed this unbranded initiative to dismantle that anxiety, using a striking visual metaphor to give their abstract fears a tangible form that could be addressed. By validating patient concerns while highlighting new possibilities, the work successfully drove doctor inquiries and helped [...]
pfizer menopause psa campaign
Advertising, HealthCare, Pharma
glowmwc 2025-12-09T17:15:16+00:00This doctor in-office poster was part of a public service announcement that helped facilitate a conversation between women suffering from menopause (hot flashes and night sweats) and their doctors. Unbranded in its efforts, a major pharmaceutical drug with a brand new indication was one of the possible treatment options kept top-of-mind with doctors. [...]
cincinnati playhouse in the park
Advertising, Design
glowmwc 2025-12-09T19:25:25+00:00Some of the many posters and show logos created for this Tony Award winning theatre. Plus, a brochure announcing the new season embraces all that is special with this spectacular theatre located in one of Cincinnati’s most famous parks. seeing is believing The work above is a sampling of [...]
drees baseball ad
Advertising
glowmwc 2025-12-09T17:18:38+00:00For every baseball fan considering to buy a new house, this ad featured in the program for all Cincinnati Reds home games highlighted one of the perks of building a Drees home—customization. seeing is believing The work above is a sampling of my work. Much of it, especially the Pharma, is [...]
cicpac
Advertising, Branding, Design, Digital
glowmwc 2025-12-09T17:19:10+00:00This member organization is exclusive to accounting firms specializing in construction. In order reach new members, this brand was cohesively redone to bridge these two specific industries in a more meaningful way. Some visual elements of the website were redesigned to tie in more closely with the brand identity. seeing is [...]