Mercy Montessori holds an annual fundraiser, under a signature theme, to help propel a fun night that primarily helps aid the school community with reduced tuition for the following year. For this year, an 80s theme needed some vision. After a few concepts were presented, the chosen idea capitalized on one of the decades biggest musical icons, MTV (Music Television). The “Mercy Spring Fling (MSF)” visual identity embraced fun retro patterns within the recognizable 80s logo and an invitation was created in the shape of a cassette tape. The night of the event featured large screen displays around a dance floor while a video disc jockey played 80s music videos.